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Overview → Analytics (headed Business Analytics) is the deeper view. Set a date range at the top; the headline row shows Revenue, Gross Profit with its margin percentage, Inventory Value and Purchases for that period.

The tabs

Each store side by side, plus revenue against profit per store. This is where a site with good sales and bad margin stops hiding inside the total.
Product, Units Sold, Revenue, COGS, Gross Profit and Margin. Sort by profit rather than revenue — the busiest line is often not the one paying the rent.
Revenue and profit by category. Useful for shelf decisions: which category earns its space.
Variance cause breakdown, margin by grade, and a variance table by date and tank with the suspected cause and EPA status. See Fuel.

Making the numbers trustworthy

Analytics is only as good as what has been recorded. Three things account for most odd-looking reports:
1

Deliveries that were never checked in

Stock and cost never landed, so margin looks too good.
2

Sales that never imported

Revenue is missing and stock looks too high. Check Sales Imports.
3

Products with no cost basis

Sold before they were ever received — these show as near-100% margin.
If a store shows no data at all, the usual cause is that no sales have been imported for it yet.