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PRODUCT_NAME has two levels: a business (your company) and the stores underneath it (your physical sites).

What is shared, what is not

The practical version: one catalog, many stores. A product exists once for the company; what it cost, how many you have, and what it sold are tracked per site.
Because selling price is shared, changing a product’s price changes it at every store. There is no per-store price override.

Add a store

1

Open the store switcher

In the top bar, open the store menu — it lists Store Locations — and choose + Add Store Location.
2

Give it a unique code

For example STR-002. It must be unique within your business, and it is how the store is identified everywhere else.
3

Set its address and timezone

The store’s timezone drives its daily cut-offs, so set it correctly for sites in another zone.
4

Give people access

A team member’s access is granted per store — see Team members.

Looking at one store or all of them

The store switcher also has an All Stores option. On All Stores the Dashboard shows business-wide totals; pick a single store and the same screens narrow to that site. Booking stock — receiving, adjustments, counts — always happens against one store, so check the switcher before you start.
Your plan sets how many stores you can have. If adding one is refused, see Billing and plan.

Moving stock between stores

Use Transfers. Both the quantity and what it cost you move together, so margin stays correct at the receiving site. Transfers between two different businesses are not allowed.

Working across several businesses

One login can belong to several businesses, each with its own stores, catalog and team. Switch between them from the account menu.