> ## Documentation Index
> Fetch the complete documentation index at: https://sims-bae272dd.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Profitability, store comparison and inventory health.

**Overview → Analytics** (headed **Business Analytics**) is the deeper view.
Set a date range at the top; the headline row shows Revenue, Gross Profit with
its margin percentage, Inventory Value and Purchases for that period.

## The tabs

> [accordion] Store Comparison
>
> Each store side by side, plus revenue against profit per store. This is
> where a site with good sales and bad margin stops hiding inside the total.

> [accordion] Product Performance
>
> Product, Units Sold, Revenue, COGS, Gross Profit and Margin. Sort by profit
> rather than revenue — the busiest line is often not the one paying the rent.

> [accordion] Category Mix
>
> Revenue and profit by category. Useful for shelf decisions: which category
> earns its space.

> [accordion] Fuel Analytics
>
> Variance cause breakdown, margin by grade, and a variance table by date and
> tank with the suspected cause and EPA status. See
> [Fuel](https://sims-bae272dd.mintlify.site/fuel/dashboard.md).

## Making the numbers trustworthy

Analytics is only as good as what has been recorded. Three things account for
most odd-looking reports:

**1. Deliveries that were never checked in**

Stock and cost never landed, so margin looks too good.

**2. Sales that never imported**

Revenue is missing and stock looks too high. Check
[Sales Imports](https://sims-bae272dd.mintlify.site/sales/imports.md).

**3. Products with no cost basis**

Sold before they were ever received — these show as near-100% margin.

> [!NOTE]
>
> If a store shows no data at all, the usual cause is that no sales have been
> imported for it yet.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.